Gai Le Roy

independent measurement & media strategy consultant, IAB 

Gai has nearly 20 years’ experience in digital media and is one of the leading voices on digital media measurement in Australia. She was most recently the IAB’s Research Director leading industry initiatives to support healthy market growth and has previously held senior research roles at Fairfax Media, Nielsen Media and ninemsn.

She now runs her own consulting company helping media buyers and sellers with cross platform metrics, measurement and effectiveness.