Has Fakira

head of technology, multi option retail, Woolworths

Has Fakira is the Head of Technology for Multi Option Retail at Woolworths Ltd and is responsible for solutions that help customers shop with any of the group’s brands using their own consumer technology, whether they are at home, on the go or in a store. This includes online, mobile, web, loyalty and data insights.

With over 20 years experience in retail technology, in Australia and the UK, his career spans from software development through to technology leadership roles. He bridges the gap between business and technology teams to identify and deliver initiatives that drive strategic value.

Earlier achievements included solutions that assisted retail staff members and also initiatives that improved the customer experience, for example the introduction of self-serve checkouts. Recently, his team delivered the highly successful Woolworths App, which has attracted an overwhelming response from with over 2 million downloads to date.