Marcelo Silva

general manager, operations, Bauer Xcel Media

Marcelo is General Manager, Operations at Bauer Xcel Media, the digital arm of Bauer Media.

Based in Sydney, he oversees the effective delivery of shared services (data, mobile, analytics, video, commercial creative integration & strategic partnerships) across Bauer Xcel’s digital Operations in Australia and new Zealand.

With over 18 years of online experience, Marcelo is considered to be one of the pioneers of the Australian digital space. His experience spans client, agency and publisher roles making him aware of the large opportunities across these disciplines.

He has held successful positions across multiple industries including banking, payments, online retail, recruitment, publishing and media agencies across established and challenger brands.

Previous roles include stints at successful brands such as Austar and GroupM Search. While his time at ING Direct and PayPal showed him the significant benefits that can be achieved when online sales and marketing complements existing traditional marketing activities.