head of media industry group, Australia, Nielsen
Monique Perry leads Nielsen’s Media business in Australia and was appointed to this role in August 2013. Monique is responsible for client relationships and the commercialisation of Media products and solutions in Australia. Prior to this role, Monique served as Commercial Director, Client Service Director and various Account Management roles within the Nielsen Media and NetRatings businesses. Monique was part of the team that set up the first online audience measurement service in Australia in 1999 and prior to this was an Account Manager with first electronic TV Ratings service in Australia.
Monique has worked at Nielsen for 19 years across the Retail, TV and predominantly the Online businesses in various client service and commercial roles. She has a strong commercial focus, robust technical knowledge and a passion for doing things differently. Monique has developed strong relationships with Media, Agencies and Industry bodies in the Australian market and was a key member of the team who won the first IAB Digital Audience measurement tender in Australia in 2011 and led the team who won the second IAB Digital Audience Measurement tender in November 2014.
With 16 years digital experience she has lectured for many of the digital education bodies. However, more recently and as the market changes weekly, she is being lectured to, by the dynamic young digitally led team she has reporting to her!
Monique is a sprinter, now competing for Masters Athletics and holds an Arts Degree from Macquarie University.